Amazing Thailand: A Grand Tourism Year

Beyond Bangkok and Phuket

While the capital and the southern islands remain the classic entry points, 2026's growth is coming from secondary destinations — Chiang Rai's art museums, Nan's river valleys, and the Isaan region's temple routes are all seeing double-digit visitor growth.

What's driving it

Direct flight routes from new source markets, a simplified e-visa process, and a wave of boutique eco-lodges have all lowered the barrier to exploring beyond the usual circuit.