Business Sectors
Thailand's IT & AI Sector
Software, digital services, cloud and artificial intelligence — the fastest-moving part of a digital industry that depa and the IMC Institute measured at THB 2.496 trillion in 2024.
IT & AI in Thailand at a Glance
Thailand's digital industry is surveyed annually by the Digital Economy Promotion Agency (depa) together with the IMC Institute, across four measured segments: Software, Hardware & Smart Devices, Digital Services, and Digital Content. The 2024 survey — reported in September 2025 — put the four segments together at THB 2.496 trillion, a 23.35% year-on-year increase, with the survey's own three-year outlook averaging around THB 3 trillion by 2027.
Alongside that measured industry, three global hyperscalers have now switched on in-country cloud regions — AWS in January 2025, Google Cloud in January 2026, and Microsoft through a partnership with CP Group's True IDC — which is what has moved Thailand from a market served remotely to a market with domestic data residency and AI-grade compute.
THB 2.496 trillion
Total measured digital industry value, 2024 (+23.35% YoY) — depa / IMC Institute survey.
THB 233.4 billion
Software segment, 2024 (+8.46%), employing 175,254 people (+23.77% YoY).
THB 367.7 billion
Digital Services segment, 2024 (+19.54%) — the fastest-growing segment in the survey's forward outlook.
3 hyperscale cloud regions
AWS (Jan 2025) and Google Cloud (Jan 2026) live in-country; Microsoft building with True IDC.
How to read these numbers. The depa/IMC survey measures four named segments and is published in Thai baht for a calendar year. It is not a GDP figure, not an export figure, and not directly comparable to third-party "digital economy" estimates built on different definitions. Where this page quotes a company or vendor investment figure, it is that company's own announced number, not an independently audited one.
Key Sub-Segments
The sector is not a single market. These are the segments that carry their own companies, their own buyers and — in most cases — their own BOI promoted-activity category.
Enterprise software & systems integration
SET/mai-listed Thai integrators such as MFEC, G-Able and Bluebik build and run core systems for Thai banks, telcos, energy utilities and government agencies — typically as the delivery layer between a global platform vendor and a Thai enterprise.
Digital services & platforms
The THB 367.7 billion segment in depa's 2024 survey: e-commerce enablement, digital payments and fintech, platform operations and managed digital services. It grew 19.54% in 2024 and leads the survey's own 2025–2027 growth outlook.
AI, data & sovereign compute
Thailand's National AI Strategy and Action Plan (2022–2027) sits behind this segment, alongside commercial capacity such as SIAM.AI Cloud — Thailand's first Thai-owned NVIDIA Cloud Partner, running NVIDIA H100 GPU clusters for domestic AI workloads.
Data centres & cloud infrastructure
The most capital-intensive segment and the current focus of BOI promotion. AWS and Google Cloud both operate three-availability-zone regions in Thailand; Microsoft is building a Thailand cloud region with CP Group's True IDC.
Hardware & smart devices
The largest segment by value in depa's survey — THB 1.85 trillion in 2024, +26.62% — though its headcount fell 5.05% to 305,875. Its production side is covered on T3's Manufacturing page.
Digital content
THB 50.6 billion in 2024 (+14.41%), of which games are the largest component at THB 36 billion. The character/art-toy segment was the outlier, up 196% to THB 7.2 billion.
Market Data — depa Digital Industry Survey 2024
Figures below are the four surveyed segments as reported from the depa / IMC Institute digital industry survey and assessment for 2024, published September 2025. Values are in Thai baht; growth is year-on-year.
| Segment | Value (2024) | Growth | Employment |
|---|---|---|---|
| Hardware & Smart Devices | THB 1.85 trillion | +26.62% | 305,875 (−5.05%) |
| Digital Services | THB 367.7 billion | +19.54% | 86,177 (+6.23%) |
| Software | THB 233.4 billion | +8.46% | 175,254 (+23.77%) |
| Digital Content | THB 50.6 billion | +14.41% | Not separately reported |
| Total measured digital industry | THB 2.496 trillion | +23.35% | — |
Source: depa / IMC Institute digital industry survey 2024, as reported 10 September 2025. Segment values are as published; T3 does not re-sum or convert them. Digital Content's employment was not published in the same breakdown.
Thailand's Position: In-Country Cloud and AI Capacity
The clearest verifiable measure of Thailand's regional position in this sector is not a ranking — it is which global operators have committed physical capacity in the country, and on what terms. Each item below is taken from the operator's own announcement.
AWS Asia Pacific (Thailand) Region — launched 8 January 2025
Three interconnected Availability Zones. AWS states it plans to invest more than US$5 billion in Thailand, supporting an average of more than 11,000 full-time-equivalent jobs annually and adding an estimated US$10 billion to Thai GDP. Named early customers in the launch release include Bank of Ayudhya (Krungsri), KASIKORN Business-Technology Group, True IDC, the Big Data Institute and the Stock Exchange of Thailand.
Google Cloud Thailand region — launched 21 January 2026
Located in Bangkok with three availability zones, part of a US$1 billion Google infrastructure investment in Thailand. Google Cloud projects THB 1.4 trillion (US$41 billion) of economic value over five years and support for an average of 130,000 jobs annually. Named Thai charter customers include the Stock Exchange of Thailand, Siam Piwat, Sansiri, TISCO Financial Group, Chulalongkorn University and True Digital Group.
Microsoft Thailand cloud region — announced, in build
Microsoft announced a Thailand datacenter region at Microsoft Build: AI Day in Bangkok on 1 May 2024, and has since announced more than US$1 billion of investment spanning technology, trust and talent, together with a partnership with Charoen Pokphand (CP) Group and its subsidiary True IDC to establish the cloud region.
Domestic sovereign AI capacity
SIAM.AI Cloud is Thailand's first Thai-owned NVIDIA Cloud Partner, launched in partnership with NVIDIA in December 2024 to run NVIDIA H100 GPU clusters for Thai AI workloads — the country's first "sovereign AI" infrastructure, meaning AI built on domestic infrastructure, data and workforce rather than offshore capacity alone.
Policy: Thailand's National AI Strategy
Thailand's National AI Strategy and Action Plan (2022–2027) was approved by the Cabinet on 26 July 2022. It is a multi-agency national plan built on five strategies and 15 workplans, coordinated through NECTEC/NSTDA and published at ai.in.th.
- Prepare Thailand's social, ethical, legal and regulatory readiness for AI.
- Develop infrastructure for sustainable AI development.
- Increase human capability — a stated target of developing more than 30,000 AI talents within six years.
- Drive AI technology and innovation development.
- Promote AI use in the public and private sectors — a stated target of at least 600 agencies using AI innovations within six years.
Two further pieces of the regulatory picture matter for any operator handling Thai data: the Personal Data Protection Act (PDPA), enforced by the Office of the Personal Data Protection Committee, and the Cybersecurity Act, administered by the National Cyber Security Agency (NCSA). Both bodies are listed in the ecosystem directory below.
BOI Investment Incentives — Digital Industry
Thailand's Board of Investment maintains a dedicated Digital Industry category (activity group 8) within its promoted-activity list. The BOI restructured these activities through Announcement No. Sor 2/2567 dated 15 March 2024, replacing the earlier software and data-centre categories.
| Activity | Scope | Reported incentive level |
|---|---|---|
| 8.1.1 | Development of software, digital platforms or digital content | Category A2; up to 8 years corporate income tax exemption, capped at up to 100% of investment excluding land and working capital |
| 8.2.1 | Data centre (reported minimum IT load of 2 MW plus high-speed communication links) | Category A1; 8 years corporate income tax exemption without cap |
| 8.2.x | Cloud service and related digital infrastructure activities | Reported 8-year corporate income tax exemption without ceiling, plus duty-free import of required equipment |
Verification note. The activity numbering, the 15 March 2024 announcement reference and the incentive levels above were consistently reported across multiple independent professional-advisory summaries of BOI announcements. The BOI's own Investment Promotion Guide PDF could not be machine-read in this research session, so these entries are published at search-verified tier, not primary tier. Eligibility, conditions and incentive levels change several times a year — confirm directly with the Board of Investment at boi.go.th before relying on them.
Non-tax incentives commonly attached to promoted digital projects include land-ownership rights, facilitated work permits and visas for foreign IT specialists, and permission to remit funds abroad in foreign currency. Thailand's data-centre pipeline is currently the single largest focus of BOI promotion in the digital category.
How to Enter Thailand's IT & AI Sector
General orientation only. Thailand's requirements depend on your activity, ownership structure and whether you seek BOI promotion — take professional advice before committing.
1. Decide the entity and register it
2. Test whether your activity is BOI-promotable
3. Register with the sector's own agencies
4. Build PDPA and cybersecurity compliance in from day one
5. Join the industry bodies
Sector Events in Thailand
Only events with dates confirmed against the organiser's own listing are shown. Always re-confirm dates directly with the organiser.
Techsauce Global Summit 2026
26–28 August 2026, Exhibition Halls 3–4, Queen Sirikit National Convention Center, Bangkok. Southeast Asia's largest Thai-run technology and business summit; 2026 theme "The Race to The Next…".
Other Thai technology events exist, but no second IT/AI-specific Thailand event had 2026/2027 dates confirmable at the organiser's own source during this research pass, so none is listed here rather than publishing an unverified date.
IT & AI Ecosystem Directory
Thai and international technology companies with real Thailand operations, alongside the government agencies, regulators and trade associations that set the rules for the sector. Every entry below was located and checked during this research pass; inclusion is informational and is not an endorsement, ranking or partnership.
Amazon Web Services (AWS) — Asia Pacific (Thailand) Region
Hyperscale cloud region, live since January 2025
Association of Thai ICT Industry (ATCI)
Thailand's oldest IT industry trade association
Association of Thai Software Industry (ATSI)
Trade association for Thai software companies
Bluebik Group Public Company Limited
Thai digital transformation and AI consultancy
Digital Economy Promotion Agency (depa)
National digital-economy promotion agency
Electronic Transactions Development Agency (ETDA)
Regulator and developer of digital transaction infrastructure
- Location:
- 120 Moo 3, Soi Chaeng Watthana 7, Chaeng Watthana Road, Thung Song Hong, Lak Si, Bangkok 10210
G-Able Public Company Limited
Thai digital and IT infrastructure services group
Google Cloud — Thailand Region
Hyperscale cloud region in Bangkok, live since January 2026
MFEC Public Company Limited
SET-listed Thai IT consultancy and systems integrator
Microsoft (Thailand)
Cloud and AI investment; Thailand cloud region in build
National Cyber Security Agency (NCSA)
National cybersecurity authority under the Cybersecurity Act
National Electronics and Computer Technology Center (NECTEC)
National research centre for electronics, computing and AI
Explore More of Thailand with T3
Business in Thailand
The full sector map — networks, chambers, associations and the other business sectors T3 covers.
Manufacturing
Where the hardware and smart-device side of this sector is actually produced.
Partner with T3
Work with T3 on market entry, introductions and sector intelligence.
Sources, Methodology & Data Coverage
Page last updated: 17 August 2026. Every figure on this page comes from one of the sources below and is reproduced in the currency, unit and period in which it was published. Nothing is estimated, converted or averaged across conflicting sources. Where a source could not be opened directly, that is stated.
- depa / IMC Institute digital industry survey 2024 — segment values, growth rates and employment. Reported 10 September 2025 via The Story Thailand, thestorythailand.com; opened directly 17 Aug 2026. depa's own site (depa.or.th) returned HTTP 403 to direct fetch in this session.
- Digital content segment detail — THB 50.6bn total, THB 36bn games, +196% character segment. Nation Thailand reporting of the same depa survey, nationthailand.com; search-verified 17 Aug 2026.
- AWS Asia Pacific (Thailand) Region — launch date, availability zones, investment, jobs, GDP and named customers. Amazon Web Services press release, 8 January 2025, press.aboutamazon.com; opened directly 17 Aug 2026.
- Google Cloud Thailand region — launch date, zones, THB 1.4 trillion / 130,000 jobs projection and named charter customers. Google Cloud Press Corner, 21 January 2026, googlecloudpresscorner.com; opened directly 17 Aug 2026.
- Microsoft Thailand commitments — datacenter region announcement (1 May 2024), >US$1bn investment and the CP Group / True IDC partnership. Microsoft Source Asia newsroom, news.microsoft.com/source/asia; search-verified 17 Aug 2026.
- Thailand National AI Strategy and Action Plan (2022–2027) — Cabinet approval date, five strategies and stated targets. NECTEC and AI Thailand, ai.in.th; search-verified 17 Aug 2026. NECTEC's own site was opened directly for its organisational details.
- BOI Digital Industry promoted activities — activity numbering, Announcement Sor 2/2567 (15 March 2024) and incentive levels. Multiple independent professional-advisory summaries, cross-matched; the BOI Investment Promotion Guide PDF at boi.go.th could not be machine-read in this session. Search-verified tier, 17 Aug 2026.
- SIAM.AI Cloud / NVIDIA sovereign AI partnership — siam.ai and NVIDIA's own blog; search-verified 17 Aug 2026.
- Techsauce Global Summit 2026 — dates, venue and theme; summit.techsauce.co, search-verified 17 Aug 2026.
- Company and institution entries — MFEC, Bluebik, G-Able, ETDA, NECTEC and ATCI were opened directly on their own official sites, 17 Aug 2026. Remaining entries are search-verified; each entry states its own tier.
What this page deliberately does not cover
- No HS-coded IT trade table — this is a services and infrastructure sector; hardware trade belongs to the Manufacturing page.
- No ASEAN ranking claim — the available rankings are third-party, mutually inconsistent, and not published by a Thai official source.
- No AI market-size figure for Thailand specifically — depa's survey does not break AI out as its own segment, and no Thai official AI market value was located.
T3 — The True Thailand is an independent knowledge and business-gateway platform. T3 is not a government agency, investment adviser, customs broker, or authorised representative of any institution or company listed on this page. Directory inclusion is informational only and does not indicate endorsement, ranking, membership or partnership. Confirm all regulatory, incentive and contact details directly with the relevant authority before relying on them.